BIOGRAPHY
Krystina Castella has practiced as an industrial designer for nearly twenty years. She is an Associate Professor of Graduate Studies in Industrial Design as well as former Manager of the Curriculum for the Entrepreneurial Studies Program at Art Center College of Design. Her professional seminar Invention Innovation has helped hundreds of individuals start businesses and license products. She is founder of the Design Entrepreneur Network a membership community for creative professionals.

CAREER CREDENTIALS
For ten years, Krystina created an industrial design company that launched and internationally distributed more than seventy-five new products.  Many products were self-manufactured, others were brought to market through licensing or partnerships with other companies. Her company produced diverse products including furniture, toys, clothing, stationery, housewares and soft goods.  She distributed though high-end and mass-market retailers including Urban Outfitters, Crate and Barrel, Bed Bath and Beyond, Papyrus, and Target.  The Museum of Modern Art, Fortune Magazine and Oprah WInfrey have all praised Krystina’s creative achievements.

Since the sale of her company in 2000 she has advised individuals and companies in industries ranging from medical equipment to artist collectable toys.

In the early 90’s Krystina created one of the first internet commerce retail sites peachykeen.com featuring products created by new designers. This expanded into her alternative youth DIY retail store at The Lab “anti-mall” in Costa Mesa, California.

Before starting her own company Krystina’s positions include developing Hypercolor heat-sensitive clothing for Generra Sportswear, art direction and production design for Fox Network, environmental design for Walt Disney Imagineering and retail architectural design for RTKL.

Recently, in her spare time, Krystina has written two successful books and co-produced a short film. Her cookbook, Crazy About Cupcakes (Sterling Publishing 2006) crazyaboutcupcakes.com and a children's book co-written and photographed with her husband Brian Boyl Discovering Nature's Alphabet (Heyday Books 2006) discoveringnaturesalphabet.com. Discovering Nature’s Alphabet has evolved into a museum exhibit that is currently traveling around the United States.

The short documentary film titled Made in L.A. provides insights into how Los Angeles based manufacturing businesses keep their edge in the global marketplace.
EDUCATION
Krystina Castella holds a BFA in Industrial Design from Rhode Island School of Design. She has won numerous  design and teaching awards.
AWARDS
GREAT TEACHER AWARD ACCD
LEADER IN DESIGN EDUCATION ACCD
EDISON AWARD FOR INVENTION RISD
IDSA MERIT AWARD
SIGGRAPH PANEL AWARD
CALIFORNIA READERS BOOK AWARD
URBAN OUTHOUSE COMPETITION
CODA DESIGN COMPETITION
TIMEX COMPETITION
NY NEWSSTAND COMPETITION  
WHITING & DAVIS MATERIALS COMPETITION
PUBLICATIONS
BOOKS:
CRAZY ABOUT CUPCAKES
(STERLING PUBLISHING 2006)
DISCOVERING NATURE’S ALPHABET
(HEYDAY BOOKS 2006)

FEATURED IN:
FORTUNE SMALL BUSINESS MAGAZINE
ID MAGAZINE
THE NEW YORKER
NY MAGAZINE
NEWSWEEK
WIRED MAGAZINE
IN STYLE
SEVENTEEN MAGAZINE
MADEMOISELLE MAGAZINE 
PARENTING MAGAZINE
NATURAL HISTORY MAGAZINE 
THE LOS ANGELES TIMES
LOS ANGELES TIMES MAGAZINE 
CHILD MAGAZINE
SMALL WORLD MAGAZINE
ERNSHAWS MAGAZINE
COUNTRY HOME MAGAZINE 
GIFTWARE NEWS
INTERIORS
HAUT DECOR
FOOTWEAR NEWS
PUBLISHER’S WEEKLY
NATURAL HISTORY MAGAZINE 
HARFORD COURANT
CHICAGO TIMES

TELEVISION:
OPRAH WINFREY SHOW
MUSEUM and GALLERY SHOWS
MOCHA, (OAKLAND CALIFORNIA)
THEN AND NOW (LOS ANGELES CA)
ARMORY (NYC, NY)
KNOLL GALLERY (SOHO, NY)
WOODS GERRY GALLERY  (PROVIDENCE, RI) 
GALLERY 91  (SOHO, NY)
ARIZONA MUSEUM FOR YOUTH (MESA, AZ)
ESCONDIDO CHILDREN’S MUSEUM (ESCONDIDO, CA)
MERCED COUNTY COURTHOUSE (MERCED, CA)
CHRISSY FIELD GALLERY (SAN FRANCISCO, CA)