There are multiple paths for new ventures including self-manufacturing, licensing and partnering. Krystina Castella defines the best direction for you by weighing your current situation, personal objectives and accessible business opportunities. Through a customized action plan she will help you manage your time and financing efficiently.

The proposal serves as a communication tool to build alliances, secure investors, and license products. Since 1989 Krystina Castella has been streamlining the proposal format to successfully launch products and businesses. Her methodology has proven to be successful for hundreds of products in dozens of industries. Krystina can help you to prepare a business plan or licensing proposal that supports your endeavor.

Research allows us to evaluate the future potential and risks of new ventures. Positive outcomes add value while negative outcomes enlighten us on how to redirect our vision. Krystina Castella will define the data needed to support your project and gain confidence from business alliances. She develops and implements strategies using the most appropriate research methods for each project.

Design is translating an exciting idea into a feasible product through a systematic approach. It involves the usability, functionality, aesthetics, human factors, emotional characteristics and material manufacturing technology. Krystina Castella advises you throughout the process on your designs or implements the entire process. Design services include: industrial design, brand communication, package and point of purchase design, graphic design, product graphics, and identity.

Making the right choices of who, what, where and how your products are manufactured is key to compressing the development process, reducing costs and capitalizing on business cycles.  Krystina Castella develops production timeliness considering your short and long-term manufacturing targets. This includes prototyping, local and global production strategies, materials and manufacturing processes, and production finances.

Company and product value often depends on a strong intellectual property portfolio.  Intellectual Property, including patents, copyright and trademark allows small start-ups to compete against established competitors. Ownership of Intellectual Property is fundamental to attracting investors and often essential when licensing products.  Krystina Castella advises on the business strategy for maximizing Intellectual Property and helps you secure the right path to develop it into a competitive asset.

Many entrepreneurs fail because they tend to overspend and never receive a return on investment or under spend and not build enough value to attract interest.  Krystina Castella evaluates invested resources verses the commercial potential and develops a plan to make the most of your financing.  She creates financial timelines and spreadsheets so you can reduce personal costs and create realistic, achievable sales goals.

There are many ways to build product and brand awareness, increase sales and sustain a competitive advantage. Diverse products require alternative solutions contingent upon production runs and business size. Krystina Castella crafts marketing plans by identifying your market niche, choosing the appropriate marketing approach and developing specific actions required to generate long-term product sales and brand value.

Every business relationship requires a contract. If contracts are written and negotiated successfully there may be a difference of hundreds of thousands of dollars in the creators hands. Krystina Castella helps clients prepare contracts for licensees, vendors, sales representatives and retailers. She serves as an intermediary allowing you to be isolated from tough negotiations.

Part of starting a business is planning long-term how you would like to make the most of the value you have built. Savvy investors base their decisions on an exit strategy.  Krystina Castella councils those who are planning ahead and those who are ready to exit on the most profitable and realistic opportunities for you and your company.  She also analyzes businesses for buyers and investors to help make informed choices about the options available.